Complex concepts.
Crisp copy.
We empower B2B technology brands to tell their software stories in human terms- with crisp copy and clever creative.
Our approach is simple.
01
Be human.
Because... we are.
We know you’ve seen it- software marketing copy that seems to be written for computers, instead of people. At Paper Cut, we understand that your customers are, most fundamentally, humans. And driving home your solution’s true value in human terms is what we do best.
We thrive on transforming deep-tech solutions into stories that facilitate impactful conversations between your organization and your target audience.
​02
Ask why.
The only question that matters.
The fundamental question at the core of marketing is “why”. The answer to this question is the foundation of great collateral. At Paper Cut, we ask why relentlessly. Why are we doing this in the first place? Why is it working? Why do people care?
Once we uncover our foundational “why”, we create copy that answers your customer’s most pressing questions and positions your organization as an authoritative voice in your industry.
03
Tell the story.
Start with the heart. Get to the point.
When complex topics start to get "in the weeds", it's most important to remember the story. The core story. The raison d'etre. At Paper Cut, we never forget it.
It’s our job to get to the heart of your story and present it in a way that is clean, concise, and customer-focused.